SRM Branding Guidelines
The Society for Range Management (SRM) brand represents our organization, our members, and our shared commitment to the stewardship and sustainable management of rangelands.
Consistent use of the SRM name, logo, colors, and other brand elements helps ensure the Society is represented clearly and professionally across Sections, committees, programs, events, partnerships, publications, and other communications.
The resources below are provided to help members, partners, and others appropriately represent SRM.
Branding Guidelines
If you would like to further explore colors, fonts, logo usage, design elements and more for your SRM project, please download the Brand Book for guidance. If you need additional design elements or fonts from the book or would like assistance with a design project please reach out to Kayla Walker, our Director of Communications.
Primary Logo
The Primary Logo should serve as the primary visual representation of SRM across the majority of branded materials and communications. The primary boxed logo and word mark should be prioritized for website headers, event signage, educational materials, sponsorship decks, annual reports, email newsletters, social graphics, merchandise, and official organizational communication.
Secondary Logo
The Secondary Logo provides a more streamlined and modern shorthand variation of the SRM identity for situations where the organization is already recognizable to the audience. The SRM icon and boxed secondary logo work especially well for internal communications, social media profile images, recurring member resources, event sub-branding, presentation templates, and branded digital assets viewed by existing members or industry audiences familiar with the abbreviation.
